Music Promotion

Your Music. Heard.

Promo connects your releases with DJs, radio stations, playlist curators, and media professionals worldwide. Track feedback, measure engagement, and grow your fanbase.

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About Promo

Reach Further.

Get Heard.

Stop sending music into the void. Promo gives you the tools to reach verified industry contacts, track every interaction, and collect meaningful feedback that helps you understand your audience and improve your craft.

  • Send to DJs, radio, playlists, and media worldwide
  • Track opens, views, downloads, and feedback in real-time
  • Collect star ratings and 'Will Play' support pledges
  • Schedule releases with automated delivery
  • Build and manage categorized recipient lists
  • Enter the Hydra Top 50 chart with positive feedback

"Getting your music in front of the right people is half the battle. We built Promo to make that process transparent and measurable."

— The Hydrasound Team

Global Reach

Connect with DJs, radio stations, playlist curators, and media professionals across 150+ countries.

Real-Time Analytics

Track opens, views, downloads, and feedback as they happen. Know exactly who's listening.

Feedback Collection

Collect ratings, support pledges, and detailed feedback from industry professionals.

Release Scheduling

Schedule campaigns for specific dates. Automated delivery when your release drops.

150+
Countries
10K+
DJs & Radio
Real-Time
Analytics
Unlimited
Campaigns

Feature Spotlight

Our Capabilities

Explore the powerful features that make Promo the choice for music professionals worldwide.

Hydrasound
Release Types
5 Types
Tracks
Unlimited
Campaign Creation

Launch Your Release

Build complete promo campaigns in minutes. Add multiple tracks with custom ordering, upload artwork, attach press releases and photos, and link to all major streaming platforms. Whether it's a Single, EP, Album, Remix, or Compilation—Promo handles the details so you can focus on the music.

Multi-Track
Press Kit
Streaming Links
Explore Feature

Everything You Need

Powerful features designed for music professionals who need to reach the right people, track engagement, and build lasting industry relationships.

Campaign Management

Create campaigns for Singles, EPs, Albums, or Remixes. Add multiple tracks, artwork, press kits, and streaming links.

Promo Lists

Build and manage recipient lists by category—DJs, Radio, Media, Bloggers. Import from CSV or your Spaces.

Email Delivery & Tracking

Automated sending with open tracking, click tracking, and delivery confirmations. Know who engaged.

Feedback System

Collect 1-5 star ratings, 'Will Play' pledges, and detailed feedback. Track favorite tracks and planned usage.

Download Control

Enable or disable downloads per campaign. Offer full tracks, preview clips, or watermarked versions.

Charts & Rankings

Enter the Hydra Top 50 chart. Create personal DJ charts—weekly, monthly, or by genre.

Playlist Curator Directory

Searchable database of Spotify playlist curators with genres, follower counts, and submission links.

Strategy Templates

Reusable promo strategies with task templates. Assign tasks to team members with deadlines.

DJ Feedback Enhanced

DJs can log venue, event name, crowd reaction, and chart position. Rich performance data.

Analytics Dashboard

Data-Driven Promotion

Know exactly how your promo is performing. Real-time metrics give you insights into who's engaging with your music and how to improve your reach.

  • Delivery rates and bounce tracking
  • Unique views and repeat engagement
  • Download counts per recipient
  • Feedback rates and rating distribution
  • Geographic reach and peak times
  • Campaign comparison tools
Campaign Analytics
Last 7 days
Active
Recipients
847+12%
Opened
62373.5%
Downloads
34140.2%
Feedback
8910.5%
Rating Distribution
5
42
4
28
3
12
2
5
1
2

Built For Everyone

Whether you're an independent artist, a label, or a PR team, Promo adapts to your workflow.

For Artists

Send your releases to DJs, radio stations, and playlist curators. Track who's playing your music and collect feedback.

  • Campaign creation
  • Feedback tracking
  • Download analytics
  • Chart entry

For Labels

Manage promo for your entire roster. Build industry contacts, run multi-phase releases, and track performance across artists.

  • Multi-artist support
  • Mega promo tools
  • On-behalf-of sending
  • Strategy templates

For PR Teams

Streamline outreach with task management, scheduled releases, and detailed analytics. Professional tools for music promotion.

  • Task assignment
  • Release scheduling
  • Press kit support
  • Performance reports
FAQ

Frequently Asked Questions

Everything you need to know about Promo. Can't find the answer you're looking for? Reach out to our support team.

Promo is a music promotion platform that helps artists, labels, and PR teams send releases to DJs, radio stations, playlist curators, and media professionals worldwide. It includes campaign management, recipient lists, email tracking, feedback collection, and detailed analytics.
You can send promos to DJs, radio programmers, playlist curators, music bloggers, journalists, and other media professionals. Build your own lists by importing contacts via CSV/XLSX, importing from your Spaces, or inviting contacts via email.
Recipients can rate your release 1-5 stars, pledge support ('Will Play', 'Maybe', 'Won't Play'), select their favorite track, and leave detailed feedback. DJs can also log performance data including venue, event name, and crowd reaction.
Yes, Promo tracks every download with full attribution. You'll see which recipients downloaded, when they downloaded, and how many times. You can also enable or disable downloads per campaign and offer preview clips or watermarked versions.
Promo offers comprehensive analytics including delivery rates, open rates, unique views, download counts, feedback rates, geographic data, peak viewing times, and engagement timelines. Compare multiple campaigns side-by-side and track chart performance.
Yes, you can schedule campaigns for specific release dates and times with timezone support. Promos are automatically sent when the release date arrives. You can also run phased releases with different recipient lists per phase.
The Hydra Top 50 is a platform-wide chart based on DJ feedback, plays, and support pledges. When you enable chart entry for your campaign, positive feedback contributes to your chart position. You can also create personal DJ charts.
Promo lists are collections of recipients organized by category (A List, B List, etc.) or type (DJs, Radio, Media). Each list can hold up to 1000 recipients. You can import contacts via CSV/XLSX, invite via email, or import members from your Spaces.
Yes, campaigns support press releases, press photos, bio information, and social links. You can also add streaming links (Spotify, Apple Music, YouTube, SoundCloud, Beatport) and include catalog numbers for label releases.
Strategy templates are reusable promo plans with pre-defined tasks. Each task has relative timing (e.g., '7 days before release'), assignees, channels (social, email, PR), and priorities. Tasks automatically sync to your calendar.
One connected suite

Your data flows with you across Hydrasound

These aren't separate apps. Your tracks, metadata, splits, contacts, and conversations stay connected—so every tool in the Hydrasound suite can work from the same source of truth.

Explore the full suite Create free account
Unified catalog
Store audio, stems, artwork, and metadata once—use them everywhere (Vault → Promo → Contracts → Finance).
Shared identity & teams
The same profile, organizations, and permissions follow you across every product.
Network effects
Connect + Social relationships enrich discovery, bookings, marketplace, and collaboration.
AI with context
Learnea can answer questions using your real projects, contracts, and tasks—without re-uploading anything.
Related products

Keep exploring Hydrasound

Pair Promo with Vault for assets, Discover for charts, and Contracts/Finance to run the business.

Daily

Vault

Secure music storage, catalog management, and split collaboration.

Discovery

Charts & Discover

Music discovery, trending charts, filters, and community listening.

Live

Live

Gig booking, venue tools, and live event management.

Business

Contracts

Music contract templates, negotiation workflows, and e-sign approvals.

Business

Finance

Invoices, payments, budgets, and music business financial reporting.

Learn

Learnea AI

AI assistant for music business insights, tasks, and catalog questions.

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Join thousands of artists and labels using Promo to reach industry professionals worldwide.

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